18 April 2024 · 5 min read · Mariam Al-Qasimi
Nine months on a plate
How we commissioned the Noor dinner plate and why weight matters more than colour.
Journal
Writing from our team
Fewer, longer pieces. Typically one new entry a month. Never a roundup.
03 September 2024 · 4 min read · Noor Rehman
The linen paradox
Why our French linen range softens with age rather than thinning.
12 November 2024 · 6 min read · Leen Haddad
The case for one cast-iron pot
Why a single 26 cm enamelled pot replaces most of the pans in a home kitchen.
02 April 2025 · 4 min read · Mariam Al-Qasimi
What Ramadan taught us about tableware
How the iftar table reshaped our buying priorities.
21 November 2025 · 5 min read · Raza Ahmed
Why we publish our margins
We are unusual in our category for being explicit about our markup. Here's why.